Independent advisory & mentoring

The commercialisation of deep-tech innovation.

Cambridge Commercialisation is Julian Peck’s mentoring and consultancy operation. Julian is a Chartered Engineer and has been a founder (three times) and an early‑stage deep‑tech investor. He has also spent ten years in the patenting and licensing team at Cambridge Enterprise.

Julian Peck — Cambridge Commercialisation
Cambridge

01 — Approach

Two themes.
One discipline.

IP & Licensing

Not just patents but also other IP, and how to use these to generate a moat around your business. IP strategy, freedom‑to‑operate, due diligence, term‑sheet negotiation, equity‑for‑IP structuring, and negotiating licences that survive contact with reality.

Commercialisation

All aspects of deep‑tech commercialisation: from defining your business model and beachhead market, through go‑to‑market strategy, value proposition and strategic partnerships, to capital strategy, investment readiness and finance raising. Also the governance essentials: advisors, board structure and the unglamorous operational decisions that determine whether a great technology ever achieves its commercial potential.

Capabilities at a glance

  • i. Spinouts & scale‑ups
  • ii. Strategic partnerships
  • iii. Senior‑level relationships

02 — Background

Three vantage points
on the same problem.

Most advisors see commercialisation from one side of the table. I've sat at three.

I

Founder & CEO

Three‑time founder

Founded and led the Innoverce group: raised grants and venture capital, prosecuted patents to grant, sourced manufacture in Taiwan and China, and closed three international IP transactions to world leaders VacuVin, Beto and Acco / Rexel.

  • 3× IP exit
  • VC‑backed
  • Volume manufacture
III

Senior Investment Manager & Director

Deep‑tech VC

Four years originating and closing early‑stage deep‑tech deals. Oversaw Fortescue’s contribution to £100m AUM fund Foresight Technology Fund (formerly Foresight Williams); led and resourced three parallel venture operations: Foresight Technology Funds, Sainsbury’s Innovation Investments (CVC as a Service) and Fortescue Ventures ($100m CVC).

  • 43 portfolio cos.
  • £100m AUM fund
  • First cheque £0.5–2m

03 — Services

How I work with clients.

S.01

IP strategy

Independent reviews of IP and freedom‑to‑operate for founders, acquirers and investors. Drafting strategy aligned to the commercial roadmap, not the other way around.

S.02

Licensing & deal structuring

Term‑sheet generation and negotiation, creative compensation structures, royalty structuring, and the negotiation skills to close a good deal for both sides.

S.03

Spinouts & scale‑ups

Translating a research output into a fundable company. Founder coaching, cap‑table sanity, board formation, first commercial hires and the early bridges between lab, customer and capital.

S.04

Strategic partnerships

Identifying appropriate types of partner and the right actual partner; structuring the deal for the best long‑term collaborative interests.

S.05

Investor & board advisory

Non‑exec roles, investment committee input and participation; senior‑level introductions across the Cambridge ecosystem and the UK deep‑tech investor base.

“The interesting work in deep‑tech sits between disciplines — where the engineering, the IP, the commercial model and the people all have to line up. My job is to help that happen.”

— J.P.

04 — Contact

A technology to commercialise.
A licence to execute.
A deal that needs shape.

Based in Cambridge, UK. Available for engagements across the UK and beyond.

Direct line